Veribella was born from the desperate pursuit of searching for healthy, effective, skin care products within the overwhelming space of the beauty industry. A journey to finding real solutions to loving your skin and products that can be safe and luxurious at the same time.
Growing up struggling with her skin; Trina Fiala, Founder and Co-CEO, resolved to just settling with her chronic dry skin, random breakouts, and painful eczema as part of her normal existence. Constantly disappointed with clean labels that never addressed the root cause of her skin issues while lacking any focus for pro age ingredients. As her desire for more sophisticated and elevated options emerged it seemed only fitting to discover this combination for herself. After meeting a quirky chemist with an extensive background in cosmetics and formulating for a major beauty brand, the possibilities and exploration began to take shape.
"What if there were REAL, UNCOMPLICATED solutions for HEALTHY functioning skin? A PROVEN and sophisticated method having the potential for me to actually love my skin?" Trina set out to share these discoveries with others experiencing the same frustration and confusion of navigating through the vast beauty space.